Got some more goodies about the new STI, including a spec sheet with it's "rivals" up. There's information regarding it's trim levels, options, performance, and some more photos of the exterior and interior. There's a lot of nice bits that are standard with the new STI. Looks like SoA isn't as stingy as they've been before with nicer options.
There's also a quick shot of the Launch Edition interior, which has the blue accents instead of the red in the other STI models.