Wednesday, December 4, 2013

Exceeding Expectations

In March of 2013, Subaru released the 4th Generation of their Subaru Forester as a 2014 model.  With a redesigned interior, exterior and a CVT getting it great fuel efficiency, it quickly started racking up awards.  From receiving the highest safety ratings to it's MotorTrend SUV of the Year award, the Forester has been in high demand since arriving at dealerships.  Subaru of America predicted to sell 8,000 Foresters per month but recent numbers have been far higher, selling 12,000 units instead.  As the production facilities struggle to keep up with demand and orders continuing to come in, Subaru's hand was forced.
Subaru of America - Tomorrow (December 5th, 2013) will be the last day that the sold order system will be open to accept orders for 2014 Subaru Forester and Forester XT. It will be open until 11 PM eastern time. We plan to begin accepting sold orders for MY 2015 orders in March.
Essentailly, if you wanted to order a Forester, you've got two days to do it!  Otherwise you'll be at the mercy of what local dealerships have in their inventory... which is pretty bleak in most cases.  In the Central Region, over half of the allocation of inbound Foresters are either sold or reserved before they even reach their respective dealerships.  It's a unique problem to have.  On the one hand, Subarus are flying off the lot.  On the other, there's not enough supply to meet demand.  Most automotive companies would kill to have this "problem", but then again, Subaru makes about as many vehicles total as a company as Toyota makes of the Corolla each year.

Either way, I'm glad my dad got one when he did!  He's always sending me links of rave reviews about his car.  Makes me proud to know he's happy with what he's got!

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